About Me
I’m curious about why people make the choices they do, and what those choices mean for businesses. When I look at data, I want to understand the context behind a pattern: what might explain it, what else could be happening, and which trade-offs matter. I enjoy working through those questions, connecting different pieces of evidence, and turning the findings into clear, practical recommendations.
Education
McGill University
Master of Management in Analytics
Queen’s University
Bachelor of Arts in Economics
National Taiwan University
International Academic Exchange
Career Interests
I’m interested in work that connects consumer and audience insights with market research, marketing analytics, business intelligence and strategy. Across industries, I hope to help businesses understand their customers, identify market opportunities, and make informed product, marketing and commercial decisions.
Skills
Analytics: Python · SQL · Excel · Statistical Analysis · Regression Analysis · Optimization
Business & Research: Business Intelligence · Quantitative Research · Market Analysis · Data-driven Decision Making · Client Communication
Selected Projects
A selection of projects across data analytics, business strategy and research.
Perfect Pair
AI-assisted retail returns connecting customer needs with inventory, merchandising and business value.
Read the case study →
Stay22 Creator Commerce
From a hotel-funded creator commerce idea to a practical implementation strategy.
Read the case study →
Motherhood, Employment & Wages
Comparing employment and wage patterns in Canada and the U.S., with attention to measurement and sample selection.
Read the case studyBusiness Intelligence Analyst
Academic Analytics Consulting Project with CN Rail
Contributing to a client-based analytics project and supporting the development of data-driven reporting and decision-making solutions.
Teaching Assistant, ECON 110/111
Queen’s University – Department of Economics
Conducted weekly office hours to support undergraduate students with course concepts and problem-solving, and graded coursework with feedback on analytical errors and problem-solving approaches.
Research and Valuation Intern
Guorongxinghua (Hubei) Assets Appraisal Co., Ltd.
Conducted financial analysis, valuation, market data analysis, and policy evaluation to support valuation and investment-related recommendations.
Client Services and Operations Intern
China Minsheng Bank Corp., Ltd.
Supported corporate clients through financial needs analysis, banking operations, and customized financial service solutions.
Audit and Accounting Intern
ShineWing Certified Public Accountants LLP
Analyzed financial statements and accounting records and supported audit, tax documentation, and financial reporting processes.